Welcome to Etasha by Asha Jain, a luxurious oasis where tradition meets modern elegance. Our brand is not just about clothing; it's a celebration of India's rich textile heritage, craftsmanship, and the timeless allure of Indian wear. Founded by a dynamic mother-daughter duo based in the vibrant city of Mumbai, Etasha by Asha Jain is a testament to the seamless blend of tradition and innovation.

Our Craftsmanship

At Etasha, we specialize in two distinct elements that define our brand – exquisite embroideries and the art of weaving metallic fabrics. Our dedicated team of artisans painstakingly handcrafts each piece, ensuring that every stitch and thread embodies the essence of luxury. We take pride in showcasing the beauty of Indian craftsmanship through our unique and opulent creations.

Supporting Artisans Across the Country

Etasha by Asha Jain is not just a brand; it's a commitment to preserving India's rich artisanal traditions. We work closely with skilled craftsmen and women from various regions of the country, empowering them to showcase their talent and sustain their livelihoods. By choosing Etasha, you become a part of this noble cause, contributing to the preservation of our cultural heritage.

A Diverse Collection

Our curated collection spans a wide range of Indian wear, from regal lehengas that exude grandeur to elegant sarees that drape you in timeless grace. We offer chic suits, palazzos, and fusion wear for those seeking contemporary style with a touch of tradition. Each piece is a masterpiece, a reflection of our commitment to quality and craftsmanship.

Bespoke Creations

At Etasha, we understand that every individual is unique, and their style should be too. That's why we offer custom-made outfits designed to suit your preferences and personality. Our expert designers and tailors collaborate with you to create one-of-a-kind ensembles that resonate with your style sensibilities.

A Promise of Luxury

When you choose Etasha by Asha Jain, you are not just investing in clothing; you are investing in an experience. We promise you the luxury of Indian wear that transcends time and trends, an opportunity to celebrate your heritage with style, and the satisfaction of supporting artisans who are the backbone of our cultural legacy.

Thank you for choosing Etasha by Asha Jain. Join us on this exquisite journey of fashion, tradition, and artistry. Together, we'll create moments of elegance that last a lifetime.